This post was originally published in the Examiner.com on April 19, 2016
Northeast Community Co-op Market has officially announced their new name and brand, Nourish Community Market, to the 704 member-owners. Along with this exciting news comes a new website, nourish.coop. As the co-op plans to increase membership to 1,000 by the end of the summer, additional initiatives are taking place with the rebranding.
The name was changed to better reflect the co-op’s primary goal of nourishing the neighborhood with healthy food. Matthew Dimalanta, Nourish’s Vice Chairman, directed the name change and stated that, “The name, Nourish, not only is easier for most people to remember, but it signifies our mission. We want to nourish the people of the Denver Metro Area.” To bring attention to the new brand launch, Nourish has released updated yard signs to replace the old Northeast Community signs found throughout Stapleton and other Denver-area neighborhoods.
This year, for member-owners only, begins an exclusive program called Fresh Food Box. The program is a collaboration with fellow food co-op start-up Westwood Food Cooperative. The program will bring fresh, local, weekly produce options. The new branding, yard signs, and Fresh Food Box will be at the third annual member-raising event, Rock the Co-op III, on Stapleton’s Conservatory Green (corner of E. 49th Pl & Valentia St, Denver 80238), Saturday May 21 from 3pm to 7pm. Rock the Co-op will have live music, a beer garden, food trucks and many vendors purveying locally produced food and lifestyle products.
Check online for details on how to become a member-owner and what you can do to support the Nourish Community Market.